“In his text, Soft Leadership for Hard Times, George Goens takes a new approach in defining leadership through the extensive use of poetry and metaphors and includes citations from the likes of Carl Jung and Mihaly Csikszentmihalyi to reinforce his unique perspective. Goens, a former superintendent and university professor, focuses on those aspects of leadership pertaining to building relationships and the personal qualities of leaders that go beyond the simple analysis and use of quantitative data and traditional strategic planning."